Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
Implement promotional programs, displays, and marketing initiatives in off-premise accounts.
Meet and exceed sales goals, distribution targets, and performance metrics.
Ensure proper product rotation, visibility, and compliance with brand and retailer standards.
Execute pricing programs, incentives, and retail promotions to drive sell-through.
Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively.
Support events, tastings, and sponsorships that build brand awareness and loyalty.
Partner with marketing and brand teams to execute local and regional promotional initiatives.
Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise beverage markets.

Bachelor’s degree in Business, Marketing, or related field preferred (or equivalent experience).
2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred.
Strong knowledge of the on-premise channel and local market dynamics.
Excellent communication, presentation, negotiation, and relationship building skills.
Ability to work flexible hours, including evenings, weekends, and occasional events.
Must have a valid driver’s license and reliable transportation.
Proficiency with Microsoft Office and CRM systems is a plus.

Sales Representative

Key skills