Conduct account, persona, and industry research to support ABM programs
Build insights that inform targeting, messaging, and campaign strategy
Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
Update, optimize, and elevate existing nurture programs across the funnel
Assist with drafting and refining email and landing page copy
Use performance data and feedback to support continuous improvement
Support planning and execution of always-on and aircover campaigns
Contribute ideas for messaging, tactics, and creative concepts
Help maintain consistency across GTM groups, channels, and regions
Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
Create and update landing pages in Folloze, including supporting personalization efforts
Maintain the campaigns and events calendar to provide visibility across the company
Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them

1–2 years of experience in B2B marketing, demand generation, or a related role
Strong interest in B2B SaaS and growth marketing
Familiarity with marketing automation or CRM tools (Marketo, Salesforce, or similar)
Excellent organizational skills and attention to detail
Strong written communication skills
Curiosity and willingness to learn new tools, channels, and approaches

Marketing Coordinator

Key skills