Marketing and Events Specialist

Role Overview

• Coordinate and project manage demand generation and lead generation campaigns, from planning through execution and post-campaign follow-up
• Manage federal and alliance marketing requests, including campaign and event support
• Assist with OEM and partner-funded marketing programs, including budget tracking and alignment with partner guidelines and requirements
• Plan and execute events such as trade shows, partner events, customer meetings, seminars, and internal events
• Handle event logistics including venues, catering, materials, shipping, and onsite coordination
• Track campaign and event budgets, manage expenses, and support reporting and reimbursement processes
• Support email marketing campaigns, lead follow-up workflows, and basic performance reporting (registrations, leads, engagement, etc.)
• Maintain organized project plans, timelines, and documentation across multiple concurrent initiatives
• Collaborate with marketing, sales, and alliance teams on marketing planning and execution to support business priorities
• Represent BlueAlly professionally at partner and customer-facing events, including those requiring travel

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred, but not required
• Highly motivated self-starter with a desire to learn and contribute across multiple aspects of the business
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Experience supporting demand generation and lead generation campaigns
• Familiarity with OEM or partner marketing programs, budgets, and compliance guidelines preferred
• Comfortable working collaboratively across marketing, sales, and partner teams
• Detail-oriented while maintaining focus on broader campaign and business goals
• Budget tracking and expense management experience or aptitude
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Strong computer skills with the ability to work with marketing data and basic reporting
• Experience with marketing tools, CRM systems, or graphic design tools is a plus, but not required.

Benefits

• Health insurance
• Professional development opportunities