Support the execution of member activation and engagement initiatives across products and solutions.
Develop end-to-end strategies that manage relationships with clinical partners.
Oversee wellness programs and promote member health through education and preventative steps.
Perform A/B testing, multi-variant testing, and report out to aligned business leaders.

5 years of experience in marketing strategy, campaign management, and CRM marketing.
3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
Bachelor's Degree in Marketing, Business, or related field or relevant experience and/or education as determined by the company.

Senior CRM Strategist

Key skills