Digital Marketing Strategy Lead

Role Overview

• Design & deploy omni-channel customer acquisitions journeys
• Email Campaign Strategy & Execution
• Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products
• Apply email best practices and new capabilities to drive breakthrough marketing
• Design and implement always-on A/B testing
• Define KPIs for success for program and individual test campaigns
• Partner with Marketing Analytics to build performance tracking dashboards
• Use data to continually optimize performance
• Formally brief stakeholders on channel performance and next steps

Requirements

• 5+ years of industry-relevant experience
• Bachelors degree
• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service