You will lead Neptune’s customer marketing strategy and execution, including: Customer campaigns and programs (customer newsletters, product & release communications, lifecycle campaigns)
Customer webinars and virtual events (product updates, roadmap sessions, best practices, peer stories)
Ongoing customer communications that educate, engage, and reinforce value
Close collaboration with Customer Success to support onboarding, adoption, retention, and expansion initiatives
You will build and scale Neptune’s customer advocacy engine: Customer stories, testimonials, and case studies (written, video, and event-based)
Customer speakers for Neptune and third-party events, webinars, and partner programs
Customer reference programs in collaboration with Sales and Customer Success
Long-term relationships with champions and power users
You will own Neptune’s community marketing strategy, including: Identifying, engaging, and growing relevant communities (SAP, low-code, developers, enterprise IT, business technologists)
Managing and nurturing focus groups and customer communities
Amplifying Neptune’s brand voice, thought leadership, and product narrative within those communities
Working closely with Product, Engineering, and Customer teams to bring value-driven content into the community
You will own the strategy and execution of Neptune’s organic presence: LinkedIn (company and executive amplification in collaboration with leadership)
YouTube (webinars, product stories, customer voices, thought leadership)