Lead the day-to-day management, optimisation and scaling of Paid Search activity across Google Ads, Microsoft/Bing and Apple Search Ads
Take ownership of performance against CPA, volume, LTV and wider commercial targets
Shape bid strategies, budget allocation, account structure and automation frameworks
Drive continuous testing across keywords, creative formats and platform innovation
Provide hands-on leadership and guidance to more junior team members within the Search team
Work closely with Senior Search Managers to plan channel strategy aligned to UK & Ireland business priorities
Partner with brand, product, analytics and commercial teams to unlock performance opportunities
Deliver clear insight, performance narratives and recommendations to senior stakeholders
Support major trading moments, regulatory changes and strategic growth initiatives across the region

Strong proven experience managing Paid Search at scale across Google Ads and Microsoft/Bing (Apple Search Ads experience is highly desirable)
Deep understanding of performance marketing principles including CPA, ROAS, LTV, incrementality and attribution
Experience managing seven-figure budgets in fast-paced, high-volume environments
Advanced optimisation, testing and automation capability
Highly data-driven with strong analytical and problem-solving skills
Confident acting as a senior stakeholder within a cross-functional environment
Strong communication skills with the ability to influence at multiple levels
Experience within gaming, gambling, fintech, subscription or other regulated digital industries is desirable

Senior Paid Search Executive

Key skills