Global Marketing Specialist

Role Overview

• The Global Marketing Specialist will work closely with the Marketing Managers in the execution of marketing and internal communications strategies to increase revenue across the business unit globally.
• Create, implement, and monitor (report on – Google Analytics) marketing plans, campaigns, and initiatives to drive brand awareness, customer engagement, and lead generation.
• Adapt the global and business unit marketing strategy that targets food, agriculture and outdoor segments
• Business adoption and future management of Marketing Automation and Customer Relationship Management (CRM) tools – create workflows/journeys
• Manage and execute a marketing content calendar and content library
• Help manage the budget and marketing inventory
• Coordinate internal (town halls, kickoff) and external events (tradeshows, quarterly business reviews, customer meetings and events) through their cycle – pre, during, and post-including collecting, analyzing and summarizing event performance metrics to inform future planning.
• Manage cross-functional projects and collaborate with appropriate departments to ensure high-quality and timeliness of all deliverables.
• Co-develop prospecting and pitch approaches, content, and styles for new asset and market segments with Business Development teams, e.g., lead generation, contact management, etc.
• Organization and further advancement of content management systems (SharePoint)

Requirements

• 3+ years of experience in marketing, preferrable captive or B2B2C marketing
• Bachelor’s degree in marketing, Finance, Business, or a related field
• Proven experience in developing and executing successful marketing strategies.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems; Salesforce experience a plus
• Excellent video editing and graphic design skills
• Excellent communication skills, with the ability to convey complex financial concepts in a clear and compelling manner.
• Preferred experience in financial services marketing, with a focus on the food, agriculture or outdoor sector.
• Preferred understanding of food, agriculture or outdoor industry trends, regulations, and financial dynamics.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Collaborative mindset with the ability to work effectively across cross-functional teams.
• Consider themselves a self-starter and proactive marketer.

Benefits

• Two working days per year volunteering for a local charity.
• Health and Wellness program including healthy food, free health checks, fun health & vitality activities.
• Flexible hours with possibility to work from home
• Career development opportunities: online learning, member development programs.