The Global Marketing Specialist will work closely with the Marketing Managers in the execution of marketing and internal communications strategies to increase revenue across the business unit globally.
Create, implement, and monitor (report on – Google Analytics) marketing plans, campaigns, and initiatives to drive brand awareness, customer engagement, and lead generation.
Adapt the global and business unit marketing strategy that targets food, agriculture and outdoor segments
Business adoption and future management of Marketing Automation and Customer Relationship Management (CRM) tools – create workflows/journeys
Manage and execute a marketing content calendar and content library
Help manage the budget and marketing inventory
Coordinate internal (town halls, kickoff) and external events (tradeshows, quarterly business reviews, customer meetings and events) through their cycle – pre, during, and post-including collecting, analyzing and summarizing event performance metrics to inform future planning.
Manage cross-functional projects and collaborate with appropriate departments to ensure high-quality and timeliness of all deliverables.
Co-develop prospecting and pitch approaches, content, and styles for new asset and market segments with Business Development teams, e.g., lead generation, contact management, etc.
Organization and further advancement of content management systems (SharePoint)
Requirements
3+ years of experience in marketing, preferrable captive or B2B2C marketing
Bachelor’s degree in marketing, Finance, Business, or a related field
Proven experience in developing and executing successful marketing strategies.
Proficiency in digital marketing tools, analytics platforms, and CRM systems; Salesforce experience a plus
Excellent video editing and graphic design skills
Excellent communication skills, with the ability to convey complex financial concepts in a clear and compelling manner.
Preferred experience in financial services marketing, with a focus on the food, agriculture or outdoor sector.
Preferred understanding of food, agriculture or outdoor industry trends, regulations, and financial dynamics.
Strong project management skills, with the ability to manage multiple initiatives simultaneously.
Collaborative mindset with the ability to work effectively across cross-functional teams.
Consider themselves a self-starter and proactive marketer.
Benefits
Two working days per year volunteering for a local charity.
Health and Wellness program including healthy food, free health checks, fun health & vitality activities.
Flexible hours with possibility to work from home
Career development opportunities: online learning, member development programs.