Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms
Monitor budget against performance metrics, assist with audience targeting and creative testing, and help improve return on ad spend
Contribute to SEO, AEO and broader digital growth initiatives
Maintain campaign tracking standards, including UTM tagging and attribution accuracy
Support marketing automation efforts such as email segmentation, workflows, landing pages, and forms
Assist with CRM data management, automation initiatives and ongoing platform updates
Support integrations between marketing platforms and third-party systems
Assist with Google Tag Manager updates, tracking enhancements, and performance monitoring
Participate in testing, quality assurance, and optimization of websites and backend marketing systems
Collaborate with web and UX teams to improve site performance and conversion rates
Support landing page creation, testing, and optimization
Track, analyze, and report on campaign performance using tools such as Google Analytics, ad platform dashboards, and marketing reporting tools
Translate data into actionable insights and clear recommendations for key internal and external stakeholders
Help maintain dashboards and ensure data accuracy across systems
Travel to local sets within the Souvenir and Holiday division for marketing photo opportunities

At least 18 years of age
Familiarity with Google Ads, Meta Ads, or similar paid media platforms
1–3 years of experience or internship experience in digital marketing, advertising, or a related field
Proficient in GA4 analytics, marketing metrics, and digital tracking
Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Digital Marketing Specialist

Key skills