Global Head of Marketing – Pest Control

Role Overview

• Drive the commercialisation of pest control solutions across the group, including existing core solutions, digital platforms (PestConnect) and new innovation. Facilitate and share industry best practices.
• Lead the strategic agenda for the category including opportunity gap analysis and forward roadmap development
• Lead the go-to-market (GTM) strategy for internally developed pest control hardware and solutions.
• Define market requirements and product specifications for new pest control innovations.
• Develop differentiated value propositions and service offerings that address customer needs, collaborating with regional business units to ensure successful implementation across all markets.
• Provide comprehensive launch support encompassing all commercial elements: market, customer and competitor analysis, market targeting, pricing strategy, marketing campaigns, internal stakeholder engagement, training programs and performance analytics.
• Establish clear performance criteria and tracking methodologies with stakeholders prior to launch.
• Monitor, measure, and report on post-launch performance to both central leadership and in country teams.
• Document and disseminate learnings and success stories to optimize future launches and campaigns.
• Coordinate project delivery activities to ensure local teams are fully equipped and positioned to maximize benefits upon market entry.
• Facilitate seamless handover and implementation support across regions.
• Support Rentokil brand positioning by creating compelling content that reinforces the company’s expertise in pest control.
• Serve as the primary thought leader for pest control solutions, maintaining comprehensive awareness of company activities, competitive landscape, and evolving customer needs across industry sectors, company sizes, and stakeholder roles.
• Cultivate relationships and develop business intelligence to identify best practices that can be scaled into repeatable models for international deployment
• Drive initiative sharing and best practice adoption to generate incremental revenue exceeding £10 million annually

Requirements

• A passionate business marketeer, with understanding and practical experience of proposition development, global-scale launches and marketing levers.
• Strong commercial skills demonstrated in a B2B environment.
• Demonstrable, successful launch of integrated communication campaigns.
• Experience of all aspects of the marketing mix, including segmentation, proposition development, customer insight and profiling.
• Strong marketing planning and implementation experience; ability to think strategically and act tactically at pace.
• Demonstrable record of take-to-market delivery in challenging environment with challenging lead times.
• A proven track record of managing and mentoring high-performing marketing teams.
• Project Management experience and the ability to manage multiple projects and work streams simultaneously.
• Results-oriented with a strong track record of meeting stretch goals.
• Strong communicator who can operate and build relationships at all levels, gaining respect and credibility. Ability to motivate cross-functional teams to deliver and influence senior decision makers to gain commitment.
• Innovative and has the ability to identify new opportunities in a crowded competitive marketplace
• 4-7 years business to business marketing experience with a business degree or marketing qualification.
• Fluency in an additional languages is highly desirable.

Benefits

• Competitive Salary and Bonus scheme
• Private Health Insurance Scheme
• Enrollment in our company pension scheme.
• Exciting discounts and cashback offers from over 3,000 retailers with RI Rewards.
• Employee Assistance Programme (EAP)
• free to access and available 24/7 to you, your family, and friends.
• Long service recognition
• includes an extra five days of annual leave entitlement after five years of service.
• Refer a Friend
• earn up to £1,000 for referring someone to work for Rentokil Initial.