Drive the commercialisation of pest control solutions across the group, including existing core solutions, digital platforms (PestConnect) and new innovation. Facilitate and share industry best practices.
Lead the strategic agenda for the category including opportunity gap analysis and forward roadmap development
Lead the go-to-market (GTM) strategy for internally developed pest control hardware and solutions.
Define market requirements and product specifications for new pest control innovations.
Develop differentiated value propositions and service offerings that address customer needs, collaborating with regional business units to ensure successful implementation across all markets.
Provide comprehensive launch support encompassing all commercial elements: market, customer and competitor analysis, market targeting, pricing strategy, marketing campaigns, internal stakeholder engagement, training programs and performance analytics.
Establish clear performance criteria and tracking methodologies with stakeholders prior to launch.
Monitor, measure, and report on post-launch performance to both central leadership and in country teams.
Document and disseminate learnings and success stories to optimize future launches and campaigns.
Coordinate project delivery activities to ensure local teams are fully equipped and positioned to maximize benefits upon market entry.
Facilitate seamless handover and implementation support across regions.
Support Rentokil brand positioning by creating compelling content that reinforces the company’s expertise in pest control.
Serve as the primary thought leader for pest control solutions, maintaining comprehensive awareness of company activities, competitive landscape, and evolving customer needs across industry sectors, company sizes, and stakeholder roles.
Cultivate relationships and develop business intelligence to identify best practices that can be scaled into repeatable models for international deployment
Drive initiative sharing and best practice adoption to generate incremental revenue exceeding £10 million annually
Requirements
A passionate business marketeer, with understanding and practical experience of proposition development, global-scale launches and marketing levers.
Strong commercial skills demonstrated in a B2B environment.
Demonstrable, successful launch of integrated communication campaigns.
Experience of all aspects of the marketing mix, including segmentation, proposition development, customer insight and profiling.
Strong marketing planning and implementation experience; ability to think strategically and act tactically at pace.
Demonstrable record of take-to-market delivery in challenging environment with challenging lead times.
A proven track record of managing and mentoring high-performing marketing teams.
Project Management experience and the ability to manage multiple projects and work streams simultaneously.
Results-oriented with a strong track record of meeting stretch goals.
Strong communicator who can operate and build relationships at all levels, gaining respect and credibility. Ability to motivate cross-functional teams to deliver and influence senior decision makers to gain commitment.
Innovative and has the ability to identify new opportunities in a crowded competitive marketplace
4-7 years business to business marketing experience with a business degree or marketing qualification.
Fluency in an additional languages is highly desirable.
Benefits
Competitive Salary and Bonus scheme
Private Health Insurance Scheme
Enrollment in our company pension scheme.
Exciting discounts and cashback offers from over 3,000 retailers with RI Rewards.
Employee Assistance Programme (EAP)
free to access and available 24/7 to you, your family, and friends.
Long service recognition
includes an extra five days of annual leave entitlement after five years of service.
Refer a Friend
earn up to £1,000 for referring someone to work for Rentokil Initial.