Role Overview
- Work closely with the Director of Revenue Marketing and the wider marketing team to develop and execute global and regional campaign plans, including owning and managing end-to-end execution of virtual and in-person events.
- Create high-quality content for stakeholder presentations, event materials, email and social media.
- Contribute to and be accountable for Marketing Qualified Lead (MQL) targets, with a focus on event-driven and campaign-generated pipeline.
- Manage external agencies and event providers, fostering strong partnerships and ensuring all activities deliver agreed outcomes and returns.
- Work in sync with Marketing Operations to continuously enhance campaign implementation, automation processes, tracking, measurement, and insights.
- Establish a strong alignment and highly productive relationship with Business Development Executives (BDEs) and Account Executives (AEs) to ensure conversion and pipeline creation.
- Manage campaign budgets efficiently to ensure seamless execution activities, delivering on monthly and quarterly targets.
- Collaborate with Product Marketing, Creative & Content teams to craft compelling copy for promotional materials within marketing campaigns.
- Work alongside digital marketing to identify and enhance conversions through integrated campaigns.
- Ensure the organisation's brand and identity are consistently upheld in all campaigns and communication channels.
Requirements
- A confident and collaborative communicator, adept at building positive relationships with diverse stakeholders.
- Strong project management skills, with the ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.
- Excellent cross-functional and team collaboration abilities, fostering a can-do attitude and a drive to achieve success.
- 2+ years of experience in a B2B marketing role, with experience in the tech sector a plus.
- Demonstrated ability to deliver events that generate measurable pipeline and ROI
- Hands-on ability to develop integrated lead generation campaigns that effectively convert to pipeline using both digital and traditional channels.
- Experience with Hubspot, Salesforce or similar platforms, and marketing automation.
- Experience with LinkedIn Paid Social Demand Generation campaigns and the use of social media for organic reach.
Benefits
- Hybrid working (2 days in London office)
- Private Medical Insurance (including Dental and Vision) and Life Assurance
- 25 days holiday (increasing to 30 days at a rate of 1 extra day per year)
- Employer pension contribution of 5% of your gross salary, if you contribute a minimum of 3%
- Season Ticket Loan
- Cycle to Work Scheme
- Wellbeing support: Sanctus Coaching, virtual fitness sessions, wellbeing webinars, annual wellbeing day
Here at Orgvue we promote individualism and a diverse workforce to build on our future success.