Operate all CRM automations in Braze successfully and effectively, independently handling the day-to-day management of the platform
Oversee the operations of client product delivery, ensuring any paid-for CRM services are delivered against expected SLAs
Deliver growing levels of engagement, conversions and improved performance across email, push and other cross-channel communications
Conduct all campaign optimisation, driving an ‘always on’ test and learn approach to improve user retention and engagement rates and drive long-term user loyalty
Product performance reports, measuring against KPIs and forecasts, sourcing the relevant data and translating it into actionable insight
Be the subject matter expert for the job seeker customer lifecycle, utilising data insights to make informed and strategic decisions
Compile campaign copy and manage the visual execution of campaigns, working closely with the Design team on creative briefs
Manage and oversee all campaign testing and tracking
Support the Senior CRM Manager on larger scale projects, such as the introduction of new channel touchpoints and transformation of user journeys
Collaborate with wider teams within Marketing to ensure CRM communications link to wider marketing messaging
Help and support the B2B email team in ensuring best practices are shared amongst the team and be able to support whilst they are on leave

Experience in a CRM role in a B2C/DTC market
Proficient in CRM software, preferably Braze
Highly analytical and able to independently source and translate data
Strong communication skills with the ability to work with technical and non-technical stakeholders
Effective problem-solving skills
Experience in understanding and modifying HTML code
Understanding of Liquid Language & SQL preferred
Operates in a well-organised manner with minimum supervision

Senior CRM Executive

Key skills