Within the Marketing Department, you will join the Media & Digital team responsible for the performance and development of the brands' digital ecosystems: media, websites, social channels, CRM.
Your main mission will be to optimize the visibility and traffic of the brands' digital ecosystem (websites, social media pages, MR, ...).
Ensure content updates on brand websites to maintain site visibility and improve organic traffic acquisition.
Track the performance of the websites' ecosystem (audience — page indexing in search engines) using web analytics tools and external providers.
Produce (or coordinate the production of) marketing content (visuals and copy) to showcase products and brand news, aligned with SEO.
Ensure compliance of personal data processing in coordination with the regulatory team; implement Carlsberg Group guidelines and report to global teams.
Requirements
You are currently studying at Bac+4/5 level (university or business/engineering school) and ideally preparing a diploma in Digital Marketing.
You already have marketing experience including digital tasks (website, social networks, activations or media) on the client/brand side (preferably in FMCG).
You are familiar with the Digital Marketing environment (Media, Social, CRM) and have initial hands-on experience (SEO experience is a plus).
You have knowledge of marketing strategies and digital consumer behavior, and you are proficient in data analysis.
You have developed a creative, proactive and analytical mindset in a marketing context during your previous internships.
Benefits
50% reimbursement of the Pass Navigo (transport pass).
One day of telework per week from the second month, subject to the tutor's agreement.
Events and activities within the interns and work-study community.