Own the complete lifecycle strategy for large and enterprise DTC clients.
Develop and maintain quarterly roadmaps aligned with client goals and performance.
Recommend high-impact initiatives, including flows, campaigns, and cross-channel opportunities.
Take a holistic approach to retention, proactively identifying opportunities for growth, efficiency, and innovation.
Serve as the strategic authority for assigned accounts, guiding long-term direction and decision-making.
Act as the primary point of contact and strategic lead for enterprise clients.
Lead client calls, including agenda creation, presentation delivery, and post-call follow-ups.
Build trusted relationships with clients based on clarity, results, and confidence.
Manage client expectations, risks, and concerns to ensure long-term retention.
Translate complex performance data into actionable insights on a monthly and quarterly basis.
Mentor and guide Lifecycle Marketing Strategists and Specialists.

5–7 years of experience in lifecycle marketing, client relationship management, or a similar role.
Proven track record of managing enterprise-level accounts and leading retention programs.
Experience across lifecycle channels, including email, SMS, loyalty, subscriptions, and segmentation.
Experience working with Klaviyo.
Experience with Shopify.

Senior Email Marketing Strategist

Key skills