WordPressAnalyticsProject ManagementA/B TestingCommunicationRemote Work
About this role
Role Overview
Own the day-to-day management and technical optimization of BPM’s website in WordPress
Build and maintain website pages, including landing pages, using custom HTML modules as needed
Proactively update the website to ensure brand consistency and adherence to best practices
Publish articles and news content accurately and within deadlines
Develop website analytics reports using Google Analytics and provide actionable recommendations
Conduct SEO audits using SEMrush; resolve issues and collaborate weekly with the SEO specialist
Monitor Core Web Vitals and implement improvements to site speed, performance, and accessibility
Support the website vendor relationship by coordinating updates, troubleshooting issues, and keeping projects on track
Ensure ADA compliance across the website
Manage and optimize CTAs to improve conversion performance
Stay current on web trends and recommend improvements to functionality and user engagement
Support email marketing campaigns in HubSpot, including building emails, setting up workflows, and tracking performance
Optimize lead nurturing emails based on performance data
Ensure lead nurturing content remains current as new website content is published
Create and manage HubSpot pop-ups and on-site conversion tools
Update and optimize forms for events and lead generation initiatives
Assist with campaign reporting and A/B testing
Partner with the demand generation team to maintain lead scoring and segmentation
Support the Director of Demand Generation and Senior Demand Generation Specialist on additional initiatives
Requirements
5+ years of digital marketing experience, with a strong emphasis on website management
B2B marketing experience
3 years strong WordPress expertise, including custom HTML/CSS
3 years hands-on experience with HubSpot for email marketing and automation
Proficiency in Google Analytics, Google Search Console, and SEMrush
Exceptional attention to detail and ability to manage multiple projects simultaneously
Strong communication skills and ability to collaborate cross-functionally
Preferred:
Experience in professional services marketing
Familiarity with ADA compliance standards
Experience with project management tools (e.g., Monday.com)
Tech Stack
WordPress
Benefits
Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility.
Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections.
Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options, so you can balance challenging yourself with taking care of yourself.
Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University.