Digital Marketing Specialist

Role Overview

• Own the day-to-day management and technical optimization of BPM’s website in WordPress
• Build and maintain website pages, including landing pages, using custom HTML modules as needed
• Proactively update the website to ensure brand consistency and adherence to best practices
• Publish articles and news content accurately and within deadlines
• Develop website analytics reports using Google Analytics and provide actionable recommendations
• Conduct SEO audits using SEMrush; resolve issues and collaborate weekly with the SEO specialist
• Monitor Core Web Vitals and implement improvements to site speed, performance, and accessibility
• Support the website vendor relationship by coordinating updates, troubleshooting issues, and keeping projects on track
• Ensure ADA compliance across the website
• Manage and optimize CTAs to improve conversion performance
• Stay current on web trends and recommend improvements to functionality and user engagement
• Support email marketing campaigns in HubSpot, including building emails, setting up workflows, and tracking performance
• Optimize lead nurturing emails based on performance data
• Ensure lead nurturing content remains current as new website content is published
• Create and manage HubSpot pop-ups and on-site conversion tools
• Update and optimize forms for events and lead generation initiatives
• Assist with campaign reporting and A/B testing
• Partner with the demand generation team to maintain lead scoring and segmentation
• Support the Director of Demand Generation and Senior Demand Generation Specialist on additional initiatives

Requirements

• 5+ years of digital marketing experience, with a strong emphasis on website management
• B2B marketing experience
• 3 years strong WordPress expertise, including custom HTML/CSS
• 3 years hands-on experience with HubSpot for email marketing and automation
• Proficiency in Google Analytics, Google Search Console, and SEMrush
• Exceptional attention to detail and ability to manage multiple projects simultaneously
• Strong communication skills and ability to collaborate cross-functionally

Preferred:

• Experience in professional services marketing
• Familiarity with ADA compliance standards
• Experience with project management tools (e.g., Monday.com)

Tech Stack

• WordPress

Benefits

• Total rewards package: from flexible work arrangements to personalized benefit structures and financial compensation options that give you choice and flexibility.
• Well-being resources: interactive wellness platform and incentives, an employee assistance program and mental health resources, and Colleague Resource Groups (CRGs) that provide safe spaces for colleagues to share, be heard, feel valued and deepen connections.
• Balance & flexibility: 14 Firm Holidays including 2 floating, Flex PTO, paid family leave, winter break, summer hours, and remote work options, so you can balance challenging yourself with taking care of yourself.
• Professional development opportunities: A learning culture with CPA exam resources and bonuses, tuition reimbursement, a coach program, and live classes, workshops, and seminars through BPM University.