Creation and implementation of branding strategies aligned with business objectives.
Development and management of brand identity evolution and product awareness.
Defining and validating the brand's key messages, maintaining the concept and the verbal and visual universe of the products.
Ensuring brand consistency across all touchpoints and customer-facing interfaces.
Continuous monitoring of brand perception among the target audience, conducting benchmarks and competitor positioning analyses.
Supporting brand positioning in major campaigns.
Managing providers for brand tracking research, monitoring and analyzing brand metrics, and preparing executive materials.
Creating and supporting the development of the company's strategic presentations.
Active and inbound prospecting for sponsorship projects.
Conducting studies to understand market movements and competitors.
Managing requests for development of creative pieces and initiatives with the creative team.

Proven experience working in Branding.
Solid knowledge of marketing strategies and market research.
Excellent verbal and written communication skills.
Analytical and strategic mindset, with an eye for opportunities and a results orientation.
Agility, creativity and inventiveness to turn insights into communications.
Strategic vision and results-driven orientation; ability to align business, communications and brand.
Proficiency with data analysis and presentation tools.

Brand Specialist – Marketing

Key skills