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Marketing Automation Analyst at SONDA | JobVerse
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Marketing Automation Analyst
SONDA
Remote
Website
LinkedIn
Marketing Automation Analyst
Brazil
Full Time
4 weeks ago
No Sponsorship
Apply Now
Key skills
SQL
Analytics
CRM
Sales
About this role
Role Overview
Monitor and manage the opening, assignment and closure of tickets according to priority and criticality levels;
HubSpot management and operations;
Administer HubSpot (Marketing Hub and CRM);
Create and manage workflows, smart lists and automations;
Define and maintain lead scoring and qualification criteria (MQL/SQL);
Ensure organization, segmentation and governance of the database;
Customer journey automation;
Build nurturing flows by profile, segment and funnel stage;
Develop automated journeys (acquisition, consideration, decision);
Personalize communications based on behavior and data;
Conversion Rate Optimization (CRO);
Improve conversion rates on landing pages, forms and emails;
Run A/B tests on campaigns, flows and pages;
Identify funnel bottlenecks and propose improvements;
Ensure efficient handoff of qualified leads to SDRs;
Adjust flows based on feedback from the sales team;
Support the definition of SLAs and cross-functional processes;
Monitor KPIs such as conversion rate, CPL, CAC and ROI;
Create dashboards and performance reports;
Ensure campaign traceability (UTMs, events, integrations);
Generate insights for continuous optimization;
Integrate HubSpot with the website, media tools and other platforms;
Configure forms, landing pages and tracking;
Support the technical setup of campaigns and data.
Requirements
Hands-on experience with HubSpot (required)
Experience with marketing automation and CRM
Knowledge of inbound marketing and the sales funnel
Experience creating flows, segmentations and lead scoring
Familiarity with Google Analytics, Tag Manager and integrations
Experience in B2B or technology companies (a plus)
HubSpot certifications (a plus)
Knowledge of RevOps or Growth Ops (a plus)
Tech Stack
SQL
Benefits
Flexible work arrangements to support a healthy work-life balance.
Professional development and continuous skills growth tailored to your interests.
A collaborative, diverse and innovative environment that encourages teamwork.
SONDA Academy: a learning platform designed to maximize your professional development.
Hybrid work model.
SONDA Wellness: a program that supports your personal and professional well-being through initiatives focused on physical, mental and social health.
Diversity and inclusion.
Apply Now
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