Monitor and manage the opening, assignment and closure of tickets according to priority and criticality levels;
HubSpot management and operations;
Administer HubSpot (Marketing Hub and CRM);
Create and manage workflows, smart lists and automations;
Define and maintain lead scoring and qualification criteria (MQL/SQL);
Ensure organization, segmentation and governance of the database;
Customer journey automation;
Build nurturing flows by profile, segment and funnel stage;
Develop automated journeys (acquisition, consideration, decision);
Personalize communications based on behavior and data;
Conversion Rate Optimization (CRO);
Improve conversion rates on landing pages, forms and emails;
Run A/B tests on campaigns, flows and pages;
Identify funnel bottlenecks and propose improvements;
Ensure efficient handoff of qualified leads to SDRs;
Adjust flows based on feedback from the sales team;
Support the definition of SLAs and cross-functional processes;
Monitor KPIs such as conversion rate, CPL, CAC and ROI;
Create dashboards and performance reports;
Ensure campaign traceability (UTMs, events, integrations);
Generate insights for continuous optimization;
Integrate HubSpot with the website, media tools and other platforms;
Configure forms, landing pages and tracking;
Support the technical setup of campaigns and data.

Flexible work arrangements to support a healthy work-life balance.
Professional development and continuous skills growth tailored to your interests.
A collaborative, diverse and innovative environment that encourages teamwork.
SONDA Academy: a learning platform designed to maximize your professional development.
Hybrid work model.
SONDA Wellness: a program that supports your personal and professional well-being through initiatives focused on physical, mental and social health.
Diversity and inclusion.

Marketing Automation Analyst

Key skills