Lead the CRO roadmap for MYOB.com
Collaborate and partner with cross-functional team members to identify and size opportunities to increase website conversion rates (e.g. sign-ups, trials, leads, product mix, billing mix)
Use GA4, other analytics tools, and self-service dashboards to analyse funnels, journeys, traffic sources and behaviours to identify bottlenecks and friction points on MYOB.com
Translate complex data into clear, compelling insight summaries and recommendations for non-technical collaborators
Champion experimentation guidelines and methodologies, including hypothesis definition, sample sizing, guardrails, success metrics and decision criteria

Proven hands-on experience in the Conversion Rate Optimisation of complex B2B/B2C websites, including opportunity identification through analysis and insights, experiment development, implementation, and measurement of impact
Strong understanding of CRO guidelines, behavioural principles, awareness of pricing and positioning levers, experimentation and measurement methodologies, and common pitfalls to CRO
Advanced proficiency in Google Analytics 4 (GA4), including events, funnels, segments, explorations and attribution
Demonstrated ability to turn data (quantitative and qualitative) into clear, actionable insights and business recommendations
Moderate experience using SQL would be an advantage, to complete more complex analysis with the support of Data team members
Proficiency with web experimentation platforms (e.g. Contentful Personalisation (formally Ninetailed), Optimizely or similar) and heatmapping/session replay tools
Strong collaboration and communication skills; comfortable influencing collaborators with data-backed recommendations; able to communicate complex data and findings

Enjoy a flexible, hybrid workplace that brings balance to how you work
Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
Benefit from our partnership with Sonder, which supports the wellbeing of our team members
Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

Website CRO Lead

Key skills