About this role

Own programs designed to drive qualified pipeline through lead buying, content syndication, and affiliate advertising.
Work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content teams.
Strategic and analytical, uncover new growth opportunities.
Optimize return on ad spend (ROAS) across multiple vendors and partners.
Manage the company’s affiliate program including partner recruitment and onboarding.
Define commission structures, monitor traffic quality, and identify co-marketing opportunities.
Manage relationships with lead vendors, define lead qualification criteria, and monitor lead quality.
Plan and execute content syndication campaigns and manage targeting parameters.
Own performance reporting across all channels, maintain accurate budget tracking.
Present performance insights and recommendations to marketing leadership.

5+ years hands-on experience with performance marketing programs
Proven past experience managing affiliate programs in PartnerStack is a plus
Experience working with high-growth SaaS products
Deep understanding of the B2B sales funnel
Familiarity with the B2B MarTech stack, including Salesforce and Marketo
Results-oriented and data-driven
Ability to build performance marketing channels from the ground up with a strong focus
Strong interpersonal and communication skills
High level of ownership and accountability
Bachelor's Degree

Senior Performance Marketing Manager – Affiliate Advertising, Lead Buy, Content Syndication

Key skills