You are responsible for product positioning, go-to-market strategy and the market launch of our solutions — with direct impact on growth and adoption.
You develop and manage go-to-market strategies for new products and use cases — from positioning and messaging to launch.
You define target audiences, value propositions and product narratives in close coordination with Product Management, Strategic Communications and Technical Writing.
You lead cross-functional launch teams and ensure alignment across all go-to-market teams.
You translate complex product features into clear, customer-focused stories that demonstrate value and differentiation.
You design and execute product and launch campaigns together with Content Marketing — including landing pages, webinars, white papers, blog posts, videos and newsletters.
You ensure consistent product communication across all marketing, sales and customer touchpoints.
You develop enablement materials for Sales and Customer Success (pitch decks, battle cards, FAQs, use-case stories).
You analyze market, competitive and usage data and derive concrete recommendations for product, marketing and GTM decisions.
You define and track launch KPIs (e.g., adoption, engagement, activation, win rates) and optimize processes based on learnings.

5–7+ years of experience in product marketing, go-to-market or comparable roles within a B2B SaaS environment.
Proven experience with product and feature launches at growth-oriented SaaS companies.
Strong understanding of GTM strategies, lifecycle marketing, product-led growth and enterprise sales cycles.
Experience working closely with Product Management, Sales and Customer Success.
Ability to position complex products in a clear, differentiated and persuasive way.
Hands-on mentality: you not only design strategies but also implement campaigns and produce content yourself.
Analytical mindset and confident handling of product, market and usage data.
Strong storytelling with excellent writing, presentation and communication skills.
Confident presence and enthusiasm for presenting products publicly (e.g., in videos, webinars, events or speaker slots).
Fluency in German and English.

Competitive compensation: a salary above the market average.
Meaningful benefits: through our benefits program you can choose where to save — options include meals, shopping, commuting costs or internet.
Individual coaching for personal and professional development.
Flexible working hours: in an international team, flexible hours and remote work are standard.
Work–life balance: enjoy 28 days of paid vacation per year for full-time positions.
Supportive environment: work in a supportive and inclusive workplace.

Product Marketing Manager

Key skills