Marketing Director

Role Overview

• Develop and execute a comprehensive marketing strategy that drives awareness, acquisition, and engagement across all channels.
• Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and high-quality lead flow.
• Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints.
• Oversee the development of lead generation and demand programs that drive qualified prospects to the sales team.
• Manage marketing funnel performance from awareness through conversion, optimizing campaigns based on data and ROI.
• Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media).
• Lead messaging and campaign development for research releases, product launches, webinars, and events.
• Ensure all communications
• email, web, and social
• are consistent, compelling, and on brand for both members and prospects.
• Partner with the Customer Marketing team to evolve targeted member communication strategies that support retention and advocacy.
• Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement.
• Oversee launch plans for new research and products, ensuring clear positioning and strong market impact.
• Guide the social media strategy to grow reach, engagement, and thought leadership visibility across platforms.
• Partner with the creative and brand teams to ensure consistent visual identity and tone of voice across all channels.
• Lead, mentor, and develop a multidisciplinary marketing team.
• Foster a collaborative, performance-driven culture focused on learning, experimentation, and results.

Requirements

• BA/BS degree in Marketing, Communications, or a related field.
• 10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement.
• Proven track record in demand generation, marketing automation, and digital campaign optimization.
• Strong experience managing cross-channel marketing including email, social, events, and web.
• Ability to translate complex business priorities into clear marketing strategies and actionable plans.
• Analytical mindset with experience measuring marketing performance, interpreting data, and adjusting tactics to improve outcomes.
• Exceptional communication and leadership skills, with experience managing teams and collaborating cross-functionally.
• Bilingual proficiency in French, Spanish or German is preferred.

Benefits

• Flexible work arrangements
• Professional development opportunities