Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources.
Discover issues, developing trends, or areas to investigate further.
Proactively identify opportunities to drive tangible business results.
Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
Assist in dataset creation by developing measurement plans, technical requirement documents for tagging.
Manage workload within the team by partnering with analytics department leaders and senior marketing leaders.
This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance.
Responsible for one or more analytic tools owned by the analytics team. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.

Bachelor’s degree or equivalent
3-5 years of relevant experience
Experience conducting analyses of digital data using Adobe Analytics
3+ years of strong hands-on experience with SQL
2+ years of experience with any data visualization tool – Power BI (preferred), Tableau, BusinessObjects etc
Working knowledge of a programming language – Python (preferred), R or any other language
Working knowledge of any analytics platform – Dataiku, Databricks, Alteryx
Ability to share compelling insights using MS PowerPoint
Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations.

Senior Digital Analytics Analyst

Key skills