Own end-to-end execution of technical marketing campaigns, from intake and planning through launch, QA, and performance analysis; includes experiment setup and tracking
Translate campaign objectives into detailed technical implementation plans, aligning stakeholders on requirements, dependencies, and execution approach
Build and maintain detailed project plans outlining scope, timelines, and dependencies to ensure high-quality, on-time delivery
Partner closely with Marketing, Creative, Engineering, Product, and Marketing Data Science (MDS) teams to drive execution alignment and launch readiness
Drive cross-functional alignment by proactively surfacing risks, resolving blockers, and enabling timely decision-making across stakeholders
Own campaigns end-to-end including hands-on configuration within internal tools (targeting, pacing, surface selection, asset uploads, etc.)
Drive campaigns through approval workflows and coordinate launches with Engineering and MDS
Ensure accurate implementation and validation of campaign tracking, telemetry, and measurement systems prior to launch
Document campaign configurations, technical specs, and testing plans
Identify and drive tooling enhancements and process improvements to increase speed to market and reduce operational friction
Conduct QA to validate campaign setup, targeting accuracy, and delivery performance
Monitor live campaigns and partner with the MDS team to deploy optimization strategies
Own bug intake and triage during testing and launch, working closely with Engineering to drive timely resolution
Leverage status / campaign adoption metrics, survey data, and performance analysis to evaluate campaign impact
Develop performance summaries and internal updates that highlight key insights, outcomes, and actionable recommendations
Contribute to best practices, documentation, and process improvements across campaign operations
Requirements
8+ years in technical program management, marketing program management, or marketing operations
Proven ability to manage multiple programs/projects and proactively communicate status, including progress and blockers
Hands-on experience with marketing technology platforms or campaign management tools
Strong experience partnering with engineering, data science, and analytics teams
Excellent communication skills, with the ability to translate complex technical concepts for non-technical audiences
Proven ability to manage multiple concurrent projects in a fast-paced environment
Strong organizational skills, including planning, prioritization, and risk management
High attention to detail and a proactive, problem-solving mindset