Support the development of compelling consumer‑facing campaigns and content that elevate awareness and education of brain health
Support media planning and optimization efforts to increase reach, impressions and message resonance among rural populations
Coordinate creative development, message testing, asset production and campaign rollout to rural audiences
Track and report on consumer engagement metrics, media performance and campaign KPIs
Model, support and implement the Alzheimer's Association brand
Advance the Association’s commitment to diversity, equity, inclusion and health equity

Bachelor’s degree in marketing, advertising, communications or similar field
Minimum of 5-7 years experience in an agency, nonprofit or health communications setting; experience in grant-funded program work preferred
Experience developing consumer-facing content and messaging that drives awareness, engagement and measurable action
Strong understanding of paid, earned, owned and shared media channels and how to develop and launch integrated consumer marketing campaigns
Strong project management skills
Excellent written, verbal, and presentation skills; ability to tailor messages to diverse rural audiences
Ability to travel domestically and to rural communities

Associate Director, Marketing

Key skills