Analyze marketing and healthcare data to support segmented marketing campaigns and account targeting
Collect, clean, and analyze data from internal systems and external healthcare data sources
Support campaign performance analysis, testing, and ROI measurement
Conduct market, provider, and competitive research to support growth strategies
Translate data insights into clear summaries and recommendations for stakeholders
Collaborate with marketing, sales, and strategy teams on ad hoc analytical projects
Requirements
Currently enrolled, or a recent graduate, with a Bachelor’s or Master’s degree in Marketing, Analytics, Business, Health Administration, Economics, Statistics, or related field
Strong analytical and problem-solving skills with attention to detail
High-level of proficiency in Microsoft Excel (pivot tables, formulas, data analysis)
Familiarity with Definitive Healthcare, Leapfrog, CMS, AHRQ, or similar healthcare datasets and experience with data, analytics and reporting tools such as SQL, Python, Power BI etc. a plus
Possess an understanding of segmentation and B2B or healthcare marketing concepts preferred