Make HubSpot your end-to-end. Lead lifecycle stages, lead scoring, workflow architecture, database hygiene, and custom reporting. Own it as platform admin.
Build attribution infrastructure. UTM framework, campaign membership, and a multi-touch attribution model that answers "which campaigns drove revenue?" with a report, not a spreadsheet.
Stand up enrichment and routing. Integrate enrichment tooling (Clay, Apollo, Clearbit, or equivalent) so leads are enriched on entry and routed automatically to the right place.
Own lifecycle email operations. Manage trigger logic, audience segmentation, QA, and reporting for lifecycle programs. (Strategy and copy owned by Demand Gen and PMM.)
Maintain cross-platform data integrity. Design and manage data flows between HubSpot and connected systems. When something breaks, you know why.
Build dashboards that drive decisions. Develop reporting frameworks that give leadership and the demand gen team visibility into revenue-driving activities, not vanity metrics.
Be a proactive data partner. Surface broken enrolment triggers, misconfigured UTMs, and routing errors before they affect campaigns.
Contribute across the team. Build event/webinar landing pages, stage email campaigns, publish content. This is a startup, so everyone ships.
Document everything you build. Maintain runbooks, process documentation, and system architecture diagrams.

5+ years in marketing operations or a closely related role at a B2B SaaS company, including at least 2 years at a fast-growing startup
HubSpot Certified; has built or owned a HubSpot instance end-to-end (lifecycle design, lead scoring, workflow logic, database architecture)
Has built attribution from scratch — UTM framework, attribution model, and the first campaign-to-revenue report
Hands-on experience with at least one enrichment platform (Clay, Apollo, Clearbit, or equivalent) and has configured routing logic
Strong B2B demand gen fluency: inbound/outbound motions, lead scoring, intent signals, sales handoffs, and funnel metrics
Proficient with CRM/database management, integration architecture, APIs, webhooks, and process automation; comfortable writing lightweight scripts when no-code won't cut it
Familiar with analytics tools (HubSpot reporting, Hex, Salesforce, or similar) and comfortable with SQL for ad hoc analysis
Has built and maintained a real automation workflow using AI tools or no-code platforms (n8n, Make, Zapier, or equivalent)
Understands CAN-SPAM, GDPR, and CCPA compliance basics; can build suppression lists and manage consent
Cross-functional communicator who works effectively with demand gen, PMM, sales, and analytics without creating bottlenecks

Marketing Operations Manager

Key skills