Lead the planning and execution of lifecycle email programs, including campaigns, automated journeys, and behavioral triggers
Develop and refine audience segmentation strategies across prospects, active subscribers, and lapsed audiences to drive acquisition, engagement, and retention
Design and optimize high-impact customer journeys such as onboarding, winback, and retention series
Implement and scale event
and behavior-driven triggers (e.g., paywalls, abandoned carts, content saves) to capture high-intent user moments
Partner cross-functionally with creative, marketing, product, and data teams to align lifecycle strategy with broader go-to-market initiatives
Ensure campaigns reflect each brand’s voice while maintaining scalable best practices across the portfolio
Analyze performance metrics (engagement, CTR, conversion, retention) and translate insights into actionable optimization strategies
Champion testing, innovation, and email marketing best practices to continuously improve performance and deliverability

5+ years of experience in email and lifecycle marketing, with a track record of driving engagement and conversion
Hands-on experience with ESPs and marketing automation platforms, including building and executing segmentation strategies
Strong analytical mindset with the ability to translate data into clear, strategic recommendations
Collaborative approach with experience working cross-functionally across creative, product, and marketing teams
Ability to manage projects from concept through execution in a fast-paced environment
Strong communication skills, including experience presenting performance insights to stakeholders
Adaptable, results-driven, and customer-focused in approach

Manager, Email & Lifecycle Marketing

Key skills