Executing marketing strategies and go-to-market plans to support the launch and growth of supplemental insurance products across multiple sales channels
Managing lead generation campaigns across digital, direct mail, seminars/events, and partner programs to drive qualified prospect acquisition
Overseeing lead management processes including intake, qualification, routing, and optimization to ensure strong alignment between marketing and sales teams
Monitoring and optimizing campaign performance using metrics such as cost-per-lead, cost-per-sale, acquisition cost, and return on marketing investment
Analyzing performance data--including conversion rates, RSVP/show rates, and revenue attribution—to inform campaign optimization and budget allocation decisions
Directing the development of marketing creative by providing clear guidance and feedback on messaging and materials, ensuring alignment with brand standards, regulatory requirements, and campaign objectives.

Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience
Strongly preferred: Experience in insurance, financial services, or other regulated industries and familiarity with seminar-based or call center-driven sales models
Five or more years of experience in growth marketing, demand generation, or performance marketing
Experience managing direct-to-consumer marketing campaigns and lead generation programs
Strong understanding of marketing analytics, attribution models, and performance measurement
Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting
Experience working with CRM systems, marketing automation tools, and reporting platforms (e.g., HubSpot).

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
A 401(k) program with a company match
Paid time off
Company-paid short-term disability, long-term disability, and basic life insurance
A free MASA membership.

Marketing Manager – Supplemental Insurance Solutions

Key skills