Develop and execute proactive media strategies that elevate the K12 brand and its leadership across national, consumer, education, and trade media.
Identify and position company leaders and subject matter experts as credible voices in education while developing compelling stories that connect with parents and broader consumer audiences.
Manage and guide external PR agencies and consultants to ensure campaigns align with strategic communications priorities and deliver measurable media impact.
Cultivate and maintain strong relationships with national, regional, and vertical reporters, editors, and producers across education and consumer outlets.
Monitor the evolving media landscape and identify opportunities to proactively insert K12 into relevant conversations and emerging education trends.
Partner with the PR Manager to support local media strategies for schools, including working with agencies to elevate student and teacher stories and respond to regional media needs.
Support the development and execution of crisis communication strategies and assist with rapid response to media inquiries or reputational issues affecting the organization or its schools.
Work closely with communications, marketing, school teams, government affairs, and other internal stakeholders to ensure alignment across messaging, media engagement, and reputation management.
Use media analytics and monitoring platforms to measure PR impact, track trends, and provide insights that inform communications strategy.

7-10 years minimum previous experience in a similar role
Ability to travel 20% of the time
Ability to clear required background check.
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
Experience using media monitoring and outreach platforms such as Cision, Onclusive, Meltwater, or similar tools.
Demonstrated success securing impactful media coverage across national, consumer, and industry outlets.
Experience managing PR agencies or external consultants to execute communications strategies.
Strong writing and storytelling skills for press materials, thought leadership, and media responses.
Experience supporting or responding to reputational issues or crisis communications situations.
Familiarity with the education sector or organizations serving families and students.
Experience working alongside government affairs teams or navigating communications related to legislation or regulatory issues is a plus.
Analytical mindset with experience tracking media performance and translating insights into strategy.
Ability to manage multiple initiatives and deadlines in a fast-paced environment.
Strong interpersonal skills and the ability to collaborate across communications, marketing, and operational teams.

Corporate Communications Manager

Key skills