Lead SEMI’s integrated digital engagement ecosystem as a measurable driver of membership growth, retention, and lifetime value
Establish SEMI’s unified engagement insight framework across membership, events, SEMI U, and digital commerce
Direct digital marketing performance, ensuring strategy, AI initiatives, and analytics infrastructure align with outcomes
Own SEMI’s primary digital engagement platforms (semi.org, Resource Hub)
Ensure digital platforms support membership growth and lifetime value expansion
Align Membership, Events, SEMI U, Commerce, IT, and regional teams to shared KPI frameworks

10+ years of experience in digital strategy, membership growth, digital marketing, lifecycle marketing, or related leadership roles
Proven experience owning digital engagement strategy and measurable growth outcomes, including acquisition, retention, and lifetime value
Experience defining and operationalizing KPI frameworks, attribution models, and executive-level insight reporting
Experience leading digital marketing, analytics, or growth teams in complex, matrixed, or global organizations
Demonstrated success partnering cross-functionally with Marketing, Membership, Product, IT, and Revenue teams
Experience managing and optimizing digital engagement platforms, CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo)
Experience implementing or leveraging analytics platforms and dashboard environments (e.g., Power BI, Tableau, Google Analytics, Snowflake, or equivalent)
Experience driving digital transformation, lifecycle optimization, or insight-driven growth initiatives
Preferably experience in membership organizations, associations, B2B ecosystems, or professional communities

Director, Membership Growth – Digital Strategy

Key skills