About this role

Own development and execution of lifecycle strategy for Consumer Banking
Lead development of customer journey frameworks using behavioral and transactional insights
Design trigger-based, automated lifecycle campaigns across channels to improve engagement and customer outcomes
Partner with Legal, Risk, Compliance, and other stakeholders to deliver compliant, customer-centric communications
Lead a team of lifecycle marketing managers, providing coaching and development to foster a high-performance culture

Bachelor's Degree or, in lieu of a degree, a high school equivalent and 14+ years of experience in lifecycle marketing at a financial services or digital deposits company
10+ years of experience in lifecycle marketing and/or CRM (preferably in financial services, fintech, or retail media)
5+ years leading teams in CRM or personalization marketing with proven success driving measurable engagement growth
Demonstrated expertise in multi-channel journey design (email, push, SMS, in-app, paid media)
Experience with MarTech tools and customer data platforms (CDPs)

VP, Lifecycle Marketing

Key skills