Design and execute integrated, multi-channel campaigns aligned to ICP segments and verticals
Build 1:many, 1:few, and 1:1 ABM plays in partnership with Sales
Translate product positioning into scalable campaign narratives
Orchestrate campaigns across paid media, lifecycle, content, webinars, and executive events
Bring paid media strategy and execution in-house (search, social, programmatic, retargeting)
Optimize spend toward qualified pipeline and bookings, not vanity metrics
Continuously test messaging, audience targeting, and creative
Embed webinars, broker events, and executive roundtables into broader campaign arcs
Own pre and post event orchestration to convert engagement into meetings
Partner with Sales to define target accounts and buying group strategy
Design campaigns that support account penetration and pipeline acceleration
Ensure tight feedback loops between marketing and revenue teams
Overall success will be measured by predictable, measurable pipeline aligned to revenue targets
ABM programs driving qualified meetings within target accounts
Paid media performance that outperforms agency benchmarks
Campaign reporting that clearly connects activity to bookings
Strong Sales partnership and clear GTM coordination

5+ years in B2B SaaS growth, demand gen, or revenue marketing. Preferred experience in HR tech, fintech or complex B2B categories
Experience designing and executing ABM/ABX programs
Hands-on paid media expertise with pipeline accountability
Ability to operate strategically and execute tactically
Strong cross-functional collaboration skills
Data fluency: you interpret performance, not just report it
Bonus if you have experience bringing agency functions in-house, and supporting hybrid renewal and net-new revenue models.

GTM Growth Architect

Key skills