In this role you will take on central responsibility for lifecycle marketing, automation, and cross-channel customer communication
You design and optimize our customer journeys across all touchpoints, ensuring we reach users at the right time with the right messages
Campaign development & execution: planning, implementation and continuous improvement of email and messenger marketing campaigns – from inspirational newsletters to highly personalized journey messages and transactional emails
Content development & optimization: designing innovative formats, A/B testing, and continuous quality improvements of our customer communications, including the preference center
Analysis & reporting: monitoring all relevant KPIs, creating reports, and deriving concrete growth and optimization measures
Automation & efficiency: building, maintaining and optimizing marketing automations in the CRM or tools like Make.com, n8n or Zapier to scale our campaign efficiency
Coordination & collaboration: close alignment with Product, Data, CRM, Creative teams and local offices to ensure consistent, user-centered campaigns

Degree in Marketing, Communications, Business or equivalent experience
3–5 years of hands-on and strategic experience in growth or marketing automation, ideally with a focus on email marketing
Experience in end-to-end campaign management – from briefing to optimization
Strong analytical skills and confident use of Google Suite, Analytics/Looker, CRM systems, tracking tools and marketing automation platforms (e.g., Braze, Make.com, n8n)
High motivation, proactivity and ownership – you want to initiate, scale and improve things
Startup mentality: pragmatic, fast-moving, solution-oriented
German at C1 level (fluent) – English is rarely required
Nice-to-have / add-ons: deep experience with automation tools such as Make.com, Zapier, n8n
Know-how in consent management and the setup of marketing automation architectures
Experience with messaging, chatbots, funnels & marketing automation platforms (e.g., Heyflow, Charles, Braze)
Experience with A/B testing, copywriting & data-driven experiments
Experience in central-to-location setups (multi-location rollouts)

You have the opportunity to work in our brand-new offices in central Hamburg, Berlin & Munich and/or remotely
Use company-provided technical equipment for personal use in your free time
Be part of a fast-growing company with significant development potential, where you can independently build things and feel your impact
Work within flat hierarchies, take on responsibility during onboarding and collaborate directly with parts of the management team
With your work you support the megatrend of the energy and mobility transition and make a concrete contribution to the sustainable transformation of our energy infrastructure
Stay active and take advantage of more than 7,600 fitness partners through the EGYM Wellpass
Whether city bike or e-bike – stay flexible and eco-friendly with our company bike leasing (Jobrad)
Benefit from perks & discounts through Futurebens

Growth Lifecycle and Automation Manager

Key skills