VP of Marketing

Role Overview

• Own marketing-sourced pipeline and revenue targets
• Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
• Optimize funnel performance and conversion rates
• Shape and elevate FormAssembly’s brand and positioning
• Oversee content, PR, and thought leadership strategies
• Ensure consistent, compelling messaging across all channels
• Define product positioning and differentiation
• Partner with Product and Sales on the go-to-market strategy
• Deliver high-impact sales enablement tools
• Build a data-driven marketing engine with clear KPIs
• Manage marketing tech stack, automation, and analytics
• Report on performance, ROI, and growth insights
• Recruit, mentor, and scale a world-class marketing team
• Foster a culture of accountability, innovation, and collaboration
• Manage budget and resource allocation

Requirements

• 8-10+ years of marketing experience, with leadership in B2B SaaS
• Proven success in driving pipeline growth and revenue impact
• Deep expertise in demand generation and digital marketing
• Strong experience with enterprise and mid-market audiences
• Exceptional leadership and cross-functional collaboration skills
• Analytical mindset with a passion for data-driven decision-making
• Bonus Points:
• Experience in compliance, data security, or workflow automation
• Background in scaling marketing teams in high-growth environments

Benefits

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop