Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Build a data-driven marketing engine with clear KPIs
Manage marketing tech stack, automation, and analytics
Report on performance, ROI, and growth insights
Recruit, mentor, and scale a world-class marketing team
Foster a culture of accountability, innovation, and collaboration
Manage budget and resource allocation
Requirements
8-10+ years of marketing experience, with leadership in B2B SaaS
Proven success in driving pipeline growth and revenue impact
Deep expertise in demand generation and digital marketing
Strong experience with enterprise and mid-market audiences
Exceptional leadership and cross-functional collaboration skills
Analytical mindset with a passion for data-driven decision-making
Bonus Points:
Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments
Benefits
Health benefits (health, dental, vision) for Team Members based in the United States
Mental Health benefits with SpringHealth
401(k) with 4% company match
Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.