Senior Associate, Performance Marketing – Paid Media

Role Overview

• Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.
• Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.
• Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.
• Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms.
• Own platform relationships, optimization roadmaps, and beta/whitelist opportunities.
• Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting.
• Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems.
• Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking.
• Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit.
• Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution.
• Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels.
• Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region.
• Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging.
• Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations.
• Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance.
• Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed.
• Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies.
• Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews.
• Mentor junior marketers and agency partners on performance best practices and experimentation culture.

Requirements

• 5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments.
• Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem).
• Proven experience driving pipeline and revenue outcomes from paid media and ABM programs.
• Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.
• Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration.
• Fluent in Mandarin and English (written and verbal).

Tech Stack

• SQL

Benefits

• Applicant Safety Policy against recruitment scams
• Equal Opportunity Employer policy promoting diversity