CrowdStrike is a global leader in cybersecurity, dedicated to stopping breaches with its advanced AI-native platform. The Sr. Manager, Marketing Technology will lead the modernization of the marketing technology stack, ensuring alignment of marketing strategies with technology solutions and optimizing technology investments to enhance team efficacy.
Responsibilities:
- Create and implement a comprehensive technology strategy, both short and long-term, that articulates a clear and compelling vision for our digital platforms, enhances the internal user experience, grows external user engagement, and modernizes our capabilities and in-house talent
- Advance the maturity of marketing platforms and tools, including DAM, CMS, CDP, email marketing systems, and analytics tools to deliver on the strategic goals for Marketing IT & Crowdstrike
- Cultivate and lead a collaborative relationship with other parts of IT organization to ensure proper exploration, implementation, development, and maintenance of supporting marketing technologies
- Develop, track, and execute a product roadmap for evolving the marketing technology stack
- Build relationships with key stakeholders across the company to foster productive relationships, improve communication, and inform the development of systems and resources
- Ensure consistent tracking, measurement, and reporting of campaign performance
- Lead and manage the marketing technology team, including web developers, business system analysts, system administrators and QA
- Foster a collaborative and innovative team environment, promoting professional growth
- Develop hands-on expertise in the systems and tools to manage the people and work with precision and expertise
- Stay updated on emerging marketing technologies and trends, recommending new tools and platforms as necessary
- Lead RFP processes for selecting new marketing technologies and platforms
- Manage relationships with technology vendors, negotiating contracts and ensuring the company gets the best value
Requirements:
- Bachelor's degree in Computer Science, Computer Engineering, Electrical Engineering or related field or a combination of education and equivalent experience
- 10+ years of experience in marketing technology, digital marketing, or IT with a focus on marketing platforms and tools
- 5+ years of experience of managing, leading, mentoring & growing global technology team
- Working knowledge of Adobe Experience Cloud (AEM Site, AEM Assets, Analytics, Target, Launch, Multi Site Manager, CDP etc.)
- Proven ability to lead cross-functional teams and manage projects from conception to completion
- Experience assessing value-effort-timelines tradeoff & make prioritization decisions
- Ability to manage multiple projects in a fast-paced environment
- Strong problem-solving skills with attention to details
- Proven track record of implementing new marketing technologies and achieving measurable business results
- Excellent communication skills, both written and verbal, with the ability to present technology concepts to non-technical stakeholders
- Strong understanding of SDLC methodologies (Agile, SCRUM)
- Knowledge of Adobe Creative Cloud and/or Adobe Document Cloud will be added plus