Senior Martech Analyst

Role Overview

💻🩺 HOW YOU'LL TRANSFORM HEALTHCARE DAY-TO-DAY:

• Implement and monitor tracking and integrations between CDP, CRM and digital channels;
• Support the operation and evolution of Afya's CRM and CDP platforms, focusing on Braze and Segment, contributing to the creation of automated journeys, intelligent segmentations and system integrations;
• Create and optimize personalized segmentations and journeys at scale;
• Support the standardization of events and attributes for user unification;
• Use analytics tools (Google Analytics, Mixpanel, Power BI) to generate actionable insights;
• Contribute ideas for campaign optimization and A/B testing;
• Collaborate with Marketing, Product and Data teams to execute Martech projects;
• Document and standardize operational best practices, ensuring team scalability;
• Act as a bridge between data and operations, translating information into concrete actions;
• Lead high-impact tactical projects with autonomy and minimal supervision.

Requirements

🔎 WHAT WE'RE LOOKING FOR (we do not expect a single person to cover all requirements):

• Previous experience in CRM, automation and analytics;
• Knowledge of CDPs and familiarity with integrations via APIs;
• Analytical ability to generate insights and make data-driven decisions;
• Strong communication skills to work with different areas and multidisciplinary teams;
• Hands-on, proactive profile focused on results.

🚀 Differentials

• Knowledge of SQL or data manipulation tools;
• Experience in A/B testing, digital campaign optimization and personalization;
• Experience with large-scale CDPs and CRMs;
• Understanding of data architecture applied to marketing;
• Practical experience with Braze and Segment;
• Experience with audience orchestration, journey personalization and integrations across martech stacks.

Tech Stack

• SQL

Benefits

🌞 For daily life:

• Meal allowance / food card;
• Flexible hours and remote arrangements (for remote positions);
• Commuter allowance (for hybrid or on-site positions).

💰 Compensation boosts:

• PLR (profit-sharing);
• Flexible benefits via a multi-benefit Flash Card to use as you prefer.

👩‍👩‍👧‍👦 Family, health and well-being:

• Gympass / Wellhub;
• Psicologia Viva (online platform for consultations with psychologists and nutritionists);
• Health and dental insurance;
• Life insurance;
• Extended parental leave (up to 6 months for mothers and 20 days for fathers);
• Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
• Partnership with SESC in your region (varied programming in education, health, culture, leisure and social assistance);
• Birthday day off (one paid day off to take on your birthday or during your birthday month).

📖 Development and learning:

• Learning platform with a variety of courses to deepen your knowledge (UCA);
• Language academy (AIA);
• Leadership development program;
• Afya Women Mentoring (MMA);
• Discounts on undergraduate and graduate courses at Afya educational units.