Role Overview
💻🩺 HOW YOU'LL TRANSFORM HEALTHCARE DAY-TO-DAY:
- Implement and monitor tracking and integrations between CDP, CRM and digital channels;
- Support the operation and evolution of Afya's CRM and CDP platforms, focusing on Braze and Segment, contributing to the creation of automated journeys, intelligent segmentations and system integrations;
- Create and optimize personalized segmentations and journeys at scale;
- Support the standardization of events and attributes for user unification;
- Use analytics tools (Google Analytics, Mixpanel, Power BI) to generate actionable insights;
- Contribute ideas for campaign optimization and A/B testing;
- Collaborate with Marketing, Product and Data teams to execute Martech projects;
- Document and standardize operational best practices, ensuring team scalability;
- Act as a bridge between data and operations, translating information into concrete actions;
- Lead high-impact tactical projects with autonomy and minimal supervision.
Requirements
🔎 WHAT WE'RE LOOKING FOR (we do not expect a single person to cover all requirements):
- Previous experience in CRM, automation and analytics;
- Knowledge of CDPs and familiarity with integrations via APIs;
- Analytical ability to generate insights and make data-driven decisions;
- Strong communication skills to work with different areas and multidisciplinary teams;
- Hands-on, proactive profile focused on results.
🚀 Differentials
- Knowledge of SQL or data manipulation tools;
- Experience in A/B testing, digital campaign optimization and personalization;
- Experience with large-scale CDPs and CRMs;
- Understanding of data architecture applied to marketing;
- Practical experience with Braze and Segment;
- Experience with audience orchestration, journey personalization and integrations across martech stacks.
Tech Stack
Benefits
🌞 For daily life:
- Meal allowance / food card;
- Flexible hours and remote arrangements (for remote positions);
- Commuter allowance (for hybrid or on-site positions).
💰 Compensation boosts:
- PLR (profit-sharing);
- Flexible benefits via a multi-benefit Flash Card to use as you prefer.
👩👩👧👦 Family, health and well-being:
- Gympass / Wellhub;
- Psicologia Viva (online platform for consultations with psychologists and nutritionists);
- Health and dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
- Partnership with SESC in your region (varied programming in education, health, culture, leisure and social assistance);
- Birthday day off (one paid day off to take on your birthday or during your birthday month).
📖 Development and learning:
- Learning platform with a variety of courses to deepen your knowledge (UCA);
- Language academy (AIA);
- Leadership development program;
- Afya Women Mentoring (MMA);
- Discounts on undergraduate and graduate courses at Afya educational units.