About this role
Role Overview
- You independently develop new ad concepts, advertorial concepts, hooks, and formats following funnel logic (Eugene Schwartz, awareness stages, etc.)
- You brief creators and designers based on your concepts
- You analyze creative performance and derive concrete actions and tests from it (creative iterations, new angles, new funnel ideas)
- You work closely with the media buying team to translate data-driven learnings directly into creative concepts
- You own the creative direction across Meta Ads, TikTok, YouTube Shorts, and native ads
- You monitor competitors, test formats, and introduce new ideas that directly drive revenue
Requirements
- Several years of experience in direct response creative strategy (ideally in a D2C environment)
- You are an expert in funnel marketing
- You understand people: emotions, pain points, desires — and turn those into high-converting ads
- Deep understanding of funnel thinking, awareness stages, offer structure, UGC, storytelling, VSLs, scroll-stoppers, and conversion psychology
- You can brief others effectively (copy, design, video) and are excellent at communicating your concepts clearly
- You work in a structured, fast, and independent way and consistently deliver high-performing creatives
- You are ambitious, growth-oriented, and want to be part of a performance-driven engine — not a corporate environment or agency juggling, but real opportunity to shape and co-create
Benefits
- A performance-focused team
- The freedom of a freelancer with the security of an employee
- Compensation that reflects your skills
- Professional technical setup (of course)
- Insights into a rapidly scaling D2C model
- True ownership of your results — you act like an entrepreneur within the company, not just doing the job by the book
- Four great offline team events per year, in Germany and abroad