Own global expansion strategy, including market selection, sequencing, and entry approach
Define go-to-market readiness across logistics, regulatory, compliance, payments, and local partners
Ensure all market entries meet local regulatory, labeling, and compliance requirements
Build a repeatable framework for launching and scaling new markets
Track performance by market and adjust strategy based on results
Own and evolve the operating model to support a global, multi-channel business
Define how the organization scales across regions, including structure, ownership, and decision making
Set performance standards and ensure accountability across core operational functions
Identify structural gaps and implement systems and processes that enable efficient scale
Partner with Growth, Product, Legal, and Finance to bring new markets online
Drive alignment on priorities, timelines, and tradeoffs across teams
Ensure regulatory and compliance requirements are met without slowing execution

7+ years of experience in operations, strategy, or business operations in a high-growth consumer business
Proven experience leading international expansion and launching into new markets
Strong familiarity with fulfillment, logistics, retail, and product operations
Experience leading teams through senior operators or functional leads
Highly analytical, with the ability to translate complexity into clear decisions
Clear, structured communicator comfortable working cross-functionally and with leadership
Comfortable operating independently in a fast-paced, evolving environment
Nice to Have
Experience in supplements, CPG, or regulated consumer products
Familiarity with Shopify and shipping and logistics tools such as ShipHero
Experience scaling operations from early stage through rapid growth

Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is fully remote
Autonomy & Ownership – You’ll have real authority to build systems and drive impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
Growth & Development – Ongoing learning and development opportunities
$200 Annual Superpower Membership

VP Operations

Key skills