Key skills
SQLTableauAnalyticsCRMLeadershipStakeholder ManagementMentoringA/B TestingCommunicationRemote Work
About this role
Role Overview
- Own KPI frameworks for ecommerce and subscription performance (traffic, CVR, AOV, churn, retention, cohorts).
- Build and maintain dashboards in Tableau and Mixpanel; guide eventual migration to GA4 where applicable.
- Translate complex data into clear narratives—explaining why performance shifts occur and recommending next steps.
- Support analytics needs tied to the GA4 reimplementation (requirements gathering, validation through analysis, funnel mapping, reporting checks).
- Partner with Retention Analytics to unify ecommerce, subscription, lifecycle, and CRM insights.
- Conduct deep-dive analyses and opportunity sizing to support roadmap prioritization.
- Identify high-impact CRO opportunities across web and app experiences.
- Develop strong hypotheses, define success metrics, and guide test design.
- Run post-test analyses (lift, significance, segmentation) and deliver clear insights and recommendations.
- Drive a consistent, insight-led experimentation operating model across Digital Product.
- Oversee weekly and monthly reporting for website and app performance.
- Guide the Senior Associate in maintaining ongoing Excel/GSheets reporting and build recaps for executive shareouts.
- Identify gaps in analytics and build scalable dashboards to improve clarity and visibility.
- Lead opportunity sizing for roadmap initiatives to help prioritize projects in an impact vs. effort analysis.
- Manage, coach, and develop the Senior Associate Analyst.
- Partner with Product Managers to bring data-driven clarity into roadmap decisions.
- Collaborate with SEO, Growth, and Lifecycle teams on shared KPIs and integrated insights.
- Present insights, test readouts, and performance updates to Product, Marketing, and Executive Leadership.
- Own Fullstory and Mixpanel contract and vendor needs.
Requirements
- 6–8+ years of experience in digital product analytics, ecommerce analytics, or growth analytics, preferably at a DTC or subscription-based company.
- Proven experience in CRO, A/B testing strategy, and test readouts.
- Expert proficiency with GA4, Google Tag Manager, and event-based analytics.
- Strong experience with subscription analytics: retention, churn, cohort modeling, CLV, subscriber acquisition.
- Proficiency with Google Analytics, FullStory, Tableau and Mixpanel; SQL a strong plus.
- Strong understanding of ecommerce KPIs, digital funnels, attribution, and experimentation methodologies.
- Demonstrated ability to turn data into compelling insights and recommendations.
- Experience managing or mentoring analysts preferred.
- Strong communication and stakeholder management skills—comfortable presenting to senior leadership.
Tech Stack
- SQL
- Tableau
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits