Lead the development of high-performing video creative across Meta, TikTok, YouTube, and TV, from concept through production and delivery
Bring relentless creative ambition to push our existing work further and open up new creative territories we haven't explored yet
Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
Develop strong concepts for TV and work closely with copywriting and production partners to push toward breakthrough work
Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to influence future iterations and identify big new swings worth testing
Champion AI adoption across the team to accelerate concepting, production, and creative iteration
Lead and develop a small team of multi-disciplinary creatives
Build the frameworks and processes that let a lean team produce quality work at volume

8+ years in creative direction with a strong portfolio of video creative spanning paid social and TV
Proven track record developing breakthrough video creative at scale, including UGC and creator/influencer content
Experience in TV and video production, including concept development and working with directors and production partners
Deep platform expertise across Meta, TikTok, and YouTube, you know what performs and why
Experimentation mindset, you've built or contributed to testing frameworks and know how to use data to sharpen creative direction without letting it be the only voice in the room
AI-forward, you're already using AI tools in your workflow across concepting and production, and excited to bring that to a team
Genuine obsession with advertising, culture, and how creative moves people to act.

Creative Director, Video

Key skills