Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts
Ensure all content aligns with the product’s tone, brand voice, and audience expectations
Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms
Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns
Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance
Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy
Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets
Prioritize multiple projects simultaneously in a fast-paced environment

3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus)
Outstanding writing, editing, and proofreading skills with keen attention to detail
Experience writing for digital products, especially within mobile and web-based gaming platforms
Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels
Familiarity with player engagement strategies, digital marketing, and conversion copywriting
Comfortable working within brand and legal guidelines, especially in regulated industries
Understanding SEO standard methodologies and experience with content management systems is helpful
Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally
A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Copywriter

Key skills