Director, MarTech Enablement

Role Overview

• Translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models
• Partner with Marketing, Sales, Product, and Analytics leaders to align MarTech capabilities with revenue growth, acquisition, retention, and engagement objectives
• Develop scalable lifecycle frameworks and reusable automation patterns that support consistent customer engagement across business units
• Serve as the primary business enablement leader helping marketing teams maximize the value of marketing technology platforms
• Establish governance models, best practices, and operational standards for MarTech utilization across the organization
• Champion adoption of MarTech platforms across marketing teams through enablement programs, training, and best practice sharing
• Serve as a key advisor to marketing leadership on how to effectively leverage marketing technology to drive business outcomes
• Help foster a culture of data, technology and AI-driven marketing, experimentation, and continuous improvement
• Provide strategic guidance and leadership during the transition from Oracle Eloqua to Marketo
• Own the strategic roadmap, and governance for Adobe Marketo and Salesforce Marketing Cloud environments across the enterprise
• Develop and execute a phased strategy to integrate, consolidate, or federate multiple Marketo and SFMC instances used by different business units
• Establish enterprise data standards, segmentation frameworks, and reusable lifecycle models across platforms
• Partner with IT and data teams to ensure seamless CRM, CDP, and analytics integration
• Ensure adherence to evolving privacy regulations and enterprise data stewardship standards
• Stay current on emerging technologies, evolving privacy regulations, and trends in CX design
• Lead the utilization of AI/ML capabilities within Adobe, Salesforce ecosystems and other areas of the MarTech stack
• Identify and evaluate emerging AI technologies to enhance both B2B and B2C marketing performance
• Establish experimentation and test-and-learn frameworks to optimize automation programs continuously
• Design scalable automation frameworks and reusable campaign models to improve speed-to-market across platforms
• Serve as a strategic partner to campaign execution leaders, ensuring clear separation between strategy/design and deployment
• Champion change management and enterprise adoption of unified automation standards

Requirements

• Bachelor’s degree
• 10 or more years of experience in marketing technology, marketing automation strategy, and digital transformation
• 5 or more years of experience in one of the MarTech ecosystems: Adobe, Salesforce, or Oracle
• Enterprise-level strategic thinking with strong business acumen
• Familiarity with MarTech ecosystem platforms such as CDP, CRM, analytics, personalization engines, and data platforms
• Cross-platform marketing automation architecture expertise (Marketo + SFMC)
• AI-driven marketing mindset
• Experience supporting platform harmonization or migration initiatives
• Strong influencing skills and ability to lead transformation without direct authority
• Change leadership capability within matrixed organizations
• Comfort navigating complexity across multiple business units
• Demonstrated experience translating business strategy into technology architecture and lifecycle design
• Experience supporting or participating in platform migrations
• Experience managing or integrating multiple marketing automation instances across business units
• Experience integrating AI/ML capabilities within marketing platforms
• Strong executive communication and stakeholder management skills
• Experience operating in highly regulated industries (healthcare preferred)

Tech Stack

• Cloud
• Oracle

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan