Marketing Operations Manager, Member Communications
United States
Full Time
1 hour ago
No Visa Sponsorship
Key skills
CloudSQLSalesforceCommunication
About this role
Role Overview
Co-own the integration between SmithRx’s internal platforms and communication vendors (e.g., Salesforce, Braze/Iterable, etc.).
Help define and maintain the logic for how member fields (Name, RX_Number, Copay_Amount) are injected into templates.
Build, schedule, and deploy multi-channel communication journeys (Email, SMS, Print). Construct complex audience segments, configure trigger-based workflows, and manage the end-to-end deployment of both ad-hoc notices and always-on transactional messages.
Build automated checks to flag data anomalies before communications are triggered, and conduct rigorous pre-flight testing on all campaigns.
Translate business and regulatory requirements into executable, logic-driven campaign workflows within our communication platforms.
Help manage the data pipeline for multi-channel communications, including complex permissions and transactional message sends.
Perform exhaustive campaign QA, including rendering tests, dynamic content validation, link tracking, and audience sizing checks to guarantee zero-defect deployments.
Monitor campaign performance and deliverability in real-time, proactively triaging any send-volume bottlenecks, platform outages, or spam-trap issues.
Manage the technical relationship with the direct mailer system, including SFTP file transfers, print-proof automation, and production timelines.
Collaborate with our internal business systems team to ensure messages and letters are synced back to the internal member record for internal team visibility.
Troubleshoot message deliverability to ensure SmithRx remains compliant with delivery laws.
Requirements
5+ years of experience in high volume B2C or B2B2C Marketing Ops, Comms Ops, or Transactional Messaging, with hands-on experience actively deploying campaigns.
Proven track record of building and routing complex, multi-step customer journeys and trigger-based campaigns in enterprise platforms.
Experience managing dynamic content at scale (Logic: "If Member_State = CA, then show Disclosure_X").
Experience using and administering multi-channel communications platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar), handlebar/liquid experience, and integrating those with other data sources.
Familiarity with campaign QA tools (e.g., Litmus, Email on Acid) and a strong understanding of email/SMS deliverability and compliance best practices (CAN-SPAM, TCPA).
Proficiency in SQL and experience working with JSON/API-driven communication platforms (e.g., Lob, MessageGears).
A security-first mindset: You treat every data field and every deployed message as if it were your own medical record.
Tech Stack
Cloud
SQL
Benefits
Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
Flexible Spending Benefits
401(k) Retirement Savings Program
Short-term and long-term disability
Discretionary Paid Time Off
Paid Company Holidays
Wellness Benefits
Commuter Benefits
Paid Parental Leave benefits
Employee Assistance Program (EAP)
Well-stocked kitchen in office locations
Professional development and training opportunities