Define, lead and execute Asurion’s AEO strategy—how our knowledge powers answers across LLM ecosystems
Build a new experimentation discipline to understand how LLMs retrieve, interpret, and prioritize content
Define and lead hands-on, creative experiments to uncover what drives inclusion, authority, and impact in AI-generated answers, partnering closely with marketing
Translate learnings into scalable playbooks, product requirements, and content strategies
Shape how Asurion’s knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence)
Define how Asurion becomes a foundational input into AI platforms through structured data, integrations, and partnerships
Lead the strategy for AI-native experiences (e.g., GPT-based apps) that enable direct interaction within LLM ecosystems
Establish success metrics and attribution models for this new channel, connecting AEO efforts to traffic, engagement, and conversion

8–12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces
Strong technical understanding of LLMs, retrieval systems (RAG, embeddings), prompting, and evaluation methods
Hands-on builder who enjoys running scrappy experiments and learning quickly in undefined spaces
Deeply curious about how generative systems work—and motivated to influence and shape them
Strong background in experimentation, growth, or acquisition, with the ability to define new measurement frameworks
Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery
Comfortable influencing across teams (AI, engineering, content, growth) without direct ownership
Ambitious and driven to write the playbook in a new and rapidly evolving domain

Product Management Leadership Role, Answer Engine Optimization

Key skills