Developing a consistent and compelling approach to mass market communications for India and SAPAC
Coordination of mass market & etailer marketing communications activities for India and SAPAC
Deploy the strategy for co-marketing programs with distribution marketing and eTailers to expand the funnel
Help to execute a content strategy that supports all stages of the buying journey
Activate communities beyond nxp.com as influencers for global marcom programs
Grow online voice to span key channels – blogs, social media, communities and training
Support industry, training and partner events in the region
Provide counsel and proactive plans for mass market related marcom activities
Collaborate with solutions selling marcom experts
Manage the budget for mass market communications
Establish and track KPIs for individual initiatives and programs.

5+ years’ experience in a communications role, preferably within a technology company
Degree in marketing, communications or related fields
Exceptional verbal, written communications, and presentation skills in English
Experience in analyzing data, identify trends, and provide intelligent conclusions/recommendations
Ability to multi-task and manage multiple deadlines in a fast-paced environment
Knowledge of social and digital media campaigns.

Career Development Opportunities
Bright Minds. Bright Futures.
Online and offline learning opportunities to help you develop some of your core and professional skills.
Commitment to sustainability and diversity, inclusion, and equality programs.

Mass Market Communications Manager

Key skills