Associate Manager, HCP Digital Marketing

Role Overview

• Support the development, execution and promotion of multi-channel digital campaigns (email, web, paid media, webinars and social) in alignment with HCP marketing strategy and business priorities
• Build, QA, and deploy email campaigns; ensure flawless inbox experiences and own management of templates, list segmentation, dynamic content, and automations to optimize success
• Manage content updates and enhancements across web pages in partnership with internal website and marketing teams
• Coordinate the publication and management social content across relevant channels, notably LinkedIn
• Contribute to digital content calendars, ensure version control and compliance, and asset organization to ensure alignment and efficiency
• Assist with metadata, structured data, SEO and GEO, link tracking, and content governance to support performance measurement, analytics needs, and troubleshooting across digital channels
• Deliver technical digital marketing support, ensuring timely and accurate development and deployments
• Ensure digital content adheres to compliance, regulatory, and brand standards
• Analyze, test & advise on optimizations / track and report on campaign performance, delivering actionable insights and recommendations to drive increased engagement and conversion
• Monitor digital platforms for accuracy, functionality, and optimization opportunities
• Stay up to date on digital best practices—especially within healthcare and regulated industries and social media trends
• Help evolve digital processes, documentation, and playbooks to support team growth and operational consistency
• Partner with larger marketing team to ensure campaign materials and timelines are aligned for successful activation
• Act as a key liaison between strategy, creative, and technical teams to keep projects moving and channels performing

Requirements

• 5+ years of digital marketing execution experience preferred, ideally supporting multiple stakeholders
• Strong technical skills, including basic understanding of HTML, email service provider platforms, and web content management systems and workflows, excel fluency
• Experience working with Salesforce, SF Marketing Cloud or similar CRM and email systems
• Working knowledge of analytics platforms (GA4, Lookerstudio, Tsbleau, etc.) and ability to consolidate metrics in a meaningful way for reporting and interpreting data stories
• Solid understanding of social media channels and their role in HCP engagement
• Notable organization and project management skills with the ability to juggle multiple priorities in a fast-paced environment
• Strong attention to detail and commitment to delivering high-quality, compliant digital content
• Clear communicator, able to collaborate effectively across marketing, creative, technical, and regulatory functions
• Comfort with hands-on digital execution; thrives in a role that blends operations, technology, and marketing
• Experience working in highly regulated industries
• Familiarity with design programs / Adobe creative suite for tactical requirements.

Tech Stack

• Cloud

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs