Manager, Marketing Planning and Strategy

Role Overview

• Lead and manage multiple creative projects from inception through completion.
• Develop project scopes, timelines, and milestones and ensure alignment with creative strategy and business objectives.
• Oversee the production lifecycle of video, site assets, emails, social content, in-store creative, and event experiences.
• Collaborate across Walmart business units and external partners to ensure alignment across marketing, sales, media, and creative teams.
• Act as a liaison between internal teams and external partners to maintain project continuity.
• Work with agency partners and freelancers to execute creative deliverables.
• Ensure all creative outputs reflect brief requirements, brand standards, and KPIs.

Requirements

• Bachelor’s degree in Marketing, Advertising, Fine Arts, Design, or related field.
• Extensive experience across agency or in-house marketing (project management, account management, editorial management, integrated marketing).
• Previous experience with shopper marketing, account management, and retail or digital media.
• Highly organized with strong attention to detail.
• Strong relationship-building skills and ability to work with diverse roles and disciplines.
• Positive, collaborative approach to problem-solving.
• Experience using Airtable required (or equivalent project/work tools).

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Walmart-paid education benefit program for full-time and part-time associates.