Work-Study – Product Marketing

Role Overview

• Strategic marketing: Contribute to studies on market trends (market segmentation, shifting customer expectations, innovation and regulatory trends, etc.); participate in competitive landscape studies; collect and analyze data to support open-source competitive intelligence (gathering, publishing and sharing information); support the construction of Product Plans (business plans, innovation priorities, competitiveness plans, etc.); assist in defining commercial strategy; maintain the business line databases where you will handle both economic and technical data;
• Offer marketing: Produce summaries of customer needs; contribute to the development and evolution of the value proposition using marketing tools such as the Business Model Canvas and the Value Proposition Canvas; contribute to the processes of defining and testing the offering (value proposition, pricing strategy, services, etc.);
• Operational marketing: Help showcase our offering by creating key messages and preparing marketing materials; support the Marketing and Communications teams in preparing trade shows and customer events; update digital sales enablement tools; support sales team training activities;

Requirements

• You are completing a Master’s-level degree (Bac+5) in Marketing and are seeking a work-study placement (alternance) for 1 to 2 years.
• You are proficient in market analysis, competitive intelligence and synthesizing information on trends, customer expectations and innovations.
• You contribute to the development of product plans, marketing strategies and business plans, integrating economic and technical data.
• You are able to define and evolve the offer’s value proposition, craft key messages and prepare marketing materials.
• You can organize customer events, manage digital sales enablement tools and work effectively with Product, Sales and Communications teams in an international environment.
• You produce clear and concise summaries and demonstrate strong rigor in written communication.
• You work effectively as part of a team.

Benefits

• Our technological expertise
• Our focus on employee work–life balance
• An inclusive and supportive environment
• Recognized social and environmental commitment (Thales Solidarity, CAC 40 ESG rating…)