Strategic marketing: Contribute to studies on market trends (market segmentation, shifting customer expectations, innovation and regulatory trends, etc.); participate in competitive landscape studies; collect and analyze data to support open-source competitive intelligence (gathering, publishing and sharing information); support the construction of Product Plans (business plans, innovation priorities, competitiveness plans, etc.); assist in defining commercial strategy; maintain the business line databases where you will handle both economic and technical data;
Offer marketing: Produce summaries of customer needs; contribute to the development and evolution of the value proposition using marketing tools such as the Business Model Canvas and the Value Proposition Canvas; contribute to the processes of defining and testing the offering (value proposition, pricing strategy, services, etc.);
Operational marketing: Help showcase our offering by creating key messages and preparing marketing materials; support the Marketing and Communications teams in preparing trade shows and customer events; update digital sales enablement tools; support sales team training activities;
Requirements
You are completing a Master’s-level degree (Bac+5) in Marketing and are seeking a work-study placement (alternance) for 1 to 2 years.
You are proficient in market analysis, competitive intelligence and synthesizing information on trends, customer expectations and innovations.
You contribute to the development of product plans, marketing strategies and business plans, integrating economic and technical data.
You are able to define and evolve the offer’s value proposition, craft key messages and prepare marketing materials.
You can organize customer events, manage digital sales enablement tools and work effectively with Product, Sales and Communications teams in an international environment.
You produce clear and concise summaries and demonstrate strong rigor in written communication.
You work effectively as part of a team.
Benefits
Our technological expertise
Our focus on employee work–life balance
An inclusive and supportive environment
Recognized social and environmental commitment (Thales Solidarity, CAC 40 ESG rating…)