Growth Lead, Advertising

Role Overview

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
• Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
• Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable
• Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
• Run, measure and optimize campaigns to improve conversion, activation and upsell performance
• Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
• Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
• Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required
• Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement
• Measure full funnel performance and adjust execution to ensure the achievement of our company goals
• Use data and learnings to inform strategic adjustments
• Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness
• Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives
• Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots
• Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

Requirements

• A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM
• Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns
• Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals
• Expertise in global growth marketing and strategic go-to-market solutions across various customer segments

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO